Posts Tagged ‘scenarios’


Sample Scenario

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Earlier we offered the view that scenarios are an extremely important tool for achieving a strong outcome from technology roadmapping.

To assist you to consider the merits of this assertion further we have included for your consideration a recent scenario document as a .pdf download.

Scenarios for the Future of Technology and International Development is a great sample document that provides a really effective introduction to scenarios. An added bonus is that it has been prepared by one of the leading exponents of scenario development, Peter Swartz.

Swartz offers the following thoughts on the role of scenarios:

Scenario planning is a powerful tool precisely because the future is unpredictable and shaped by many interacting variables. Scenarios enable us to think creatively and rigorously about the different ways these forces may interact, while forcing us to challenge our own assumptions about what we believe or hope the future will be. Scenarios embrace and weave together multiple perspectives and provide an ongoing framework for spotting and making sense of important changes as they emerge. Perhaps most importantly, scenarios give us a new, shared language that deepens our conversations about the future and how we can help to shape it.

To rework an old adage:  Technology roadmapping without a scenario is like driving a car by looking in the rear view mirror – you miss all the bends.


Integrating Foresight with Technology Roadmapping

Many of you have been interested in our earlier article that touched on the subject of foresight and its role in enhancing outcomes from technology roadmap projects.

The point to foresighting is its ability to describe different possible futures.

Each scenario, if it were to unfold, would call for different strategies and have different implications for how a range of solutions might be called upon by end users.

No matter what reality might emerge, there are real choices to be made about what areas and goals to address and how to drive innovation initiatives toward particular objectives.

Of course this has direct implications for which technology development paths to invest in, which innovation partnerships to convene and how organizations will work and relate to changes in technology and the most productive open innovation strategies to deploy – which technologies are core and peripheral?

As in the adage “fortune favours the prepared mind” – thinking through and managing a portfolio of possibilities and uncertainties helps an organisation to ensure that its innovation investments are not taking them down a low probability path or blind alleyway.

For better prepared innovators, scenarios can assist in more effectively defining an appropriate portfolio balance across innovation platforms.


Scenarios and Technology Roadmapping

Scenario planning is a methodology designed to help guide groups and individuals to explore the many ways in which innovation might evolve.

It is a creative process that begins by identifying forces of change in the world, then combining those forces in different ways to create a set of diverse stories — or scenarios — about how the future could evolve.

Scenarios are designed to stretch thinking about both the opportunities and obstacles that the future might present. They explore, through narrative, descriptions of possible events and dynamics how planned or totally new innovation trajectories might alter, be inhibited, or enhanced by such shifts, often in surprising ways.

Together, a set of scenarios captures a range of future possibilities, good and bad, expected and surprising – but always plausible. Importantly, scenarios are not predictions. Rather, they are thoughtful story telling that enables us to imagine, and then to rehearse, different strategies for how to be more prepared for the future – or more ambitiously, how to help shape better futures ourselves.

This shaping part gives rise to interesting “what if” questioning that allows us to propose new innovation trajectories and initial totally new explorations. In this way, by including scenarios concerning the future, technology road maps can get beyond describing incremental advancements in today’s known universe to anticipate innovation challenges likely to unfold in the event of large shifts.

In an increasingly uncertain global environment the practice of scenario planning has much to offer in informing technology roadmapping. It could play a pivotal role in helping to translate technology roadmapping into innovation roadmapping.


Little Known Techniques for Scenario Learning and Innovation Leadership

The aim of scenario planning is to systematically challenge people’s standard ways of thinking – sometime referred to as ‘mental models’.

Foresight enhances such thinking by gathering anticipatory intelligence from a wide range of knowledge sources in a systematic way and linking it to today’s decision making.

Scenario planning routinises the hunt for weak signals that may be forerunners of fundamental shifts in the economy or society – scenarios identify, then amplify the weak signals by helping to explain them in simple and relevant terms and by putting them in context – making them identifiably real and practical.

A weak signal is a seemingly random or disconnected piece of information that at first appears to be background noise but can be recognised as part of a significant pattern by viewing through a different frame or by connecting it with other pieces of information.

Day agrees.

In a Knowledge@Wharton article Eyes Wide Open: Embracing Uncertainty through Scenario Planning he observed:

“An interesting question is whether we should call this scenario planning, or what I prefer, which is ‘scenario learning.’ Learning implies an intense discussion that challenges the tacit assumptions and mental models of each member of the management team. This provokes tension that leads to reflection, which is essential to collective learning. Learning also implies an on-going process in which the results of actions taken leads to further reflection and insight.”

In his book with Paul J. H. Schoemaker Peripheral Vision, Day identifies a set of six lessons that help organisations and managers get a better handle of sense making from weak signals without becoming overloaded and confused:

  1. sense making is more about anticipation and alertness than prediction
  2. the problem is not lack of data, but lack of good questions
  3. scan actively with an open mind because the right insights won’t always make themselves apparent
  4. use triangulation in an effort to better understand the weak signals
  5. when catching glimpses of weak signals it is wise to probe before jumping
  6. balancing peripheral and focal vision is a central leadership challenge

Technology roadmaps offer management teams an excellent forum for exposing weak signals and seeking other corroborating of contradictory insights.